Grow your personal brand

A reminder: you can share original thoughts on this platform.

A new writing compliment just dropped: "doesn't sound like AI." A few years ago, we might have called the same writing ramble-y, stilted, a bit messy. But now, it feels fresh and interesting. So, I'm genuinely sorry to the talented writers whose polished style got so effectively mimicked, recycled to oblivion in an AI content world. It doesn't even matter if you're using AI or not -- that version of voice has lost its luster. At the risk of "sounding like AI" with this sentence structure, it's no longer about whether or not you even use the tool. It's the vibe of the writing and how it fits into a way-too-neat-and-perfectly-concise template. We're all on our toes now: in the past week, I've seen Reddit threads accusing published novels of AI writing. The writers of Stranger Things had ChatGPT open in the writers room - now fingers are being pointed. I recently had my own writing at work edited to "sound less like AI" (note taken!). The good thing is, there's never been a better time to get started writing in your own voice. More than ever, people are appreciating the quirks and imperfections that make you human in your writing. You'll find plenty of posts telling you to experiment with AI tools. And yes, you should. But let this post be one that also encourages you to do the opposite: experiment with sharing your thoughts in your own voice, letting it stand out from the rest, and embracing that that's what people are hungry for.

this one goes out to all the linkedinnies who use ai to write their stuff because they're "not a writer" my dawg, your specific thoughts are what i want to read. i don't care about your prose or your grammar. i just want what i read to have a soul, and fingerprints, and the feeling that i'm taking in something new. i cannot possibly stress enough how much i DO NOT WANT aggregated and regurgitated wordpaste that's mama birded to me by a server farm out west. i want to read your imperfect thoughts. give 'em to me plz do it DO ITTTTTTTTTTTTT